Japanese car and car parts v/s American cars
11 October 2007The game of being the best in the auto trade has been on for quite a few years now. It has been up since Japanese walked into the US market with their highly durable cars, strong and reliable car parts and accessories and slowly took the lions share out of the US car manufacturers.
While studying the reasons why US automakers are unable to compete these Japanese car manufacturers we find some distinctive reasons that lead us to the answers that have given rise to the slump in the demand and use of American cars. The reasons why General Motors, Ford and Chrysler are seen working hard to compete the Japanese competition.
Reason No.1
Japanese auto makers make sure that the cars roll out from the assembly line with no defect in the engine performance parts and accessories. Where as when we take a look at the American cars, the poor quality control forces the car buyers to list down the defects in the new cars and get them fixed through the dealerships.
Reason No.2
Durability of car parts and customer service are the other major features that have added a plus to the Japanese cars, thus, have built great customer loyalty.
Reason No. 3
Affordability – the pricing of the Toyota, Honda and Nissan are very affordable as compared to the American competitors. These Japanese cars come fully loaded with all new innovative car parts and accessories, luxury features and safety parts yet are priced less than the American cars.
To stand in line with the Japanese auto manufacturers, US car markers must keep a strong check on the quality control of cars being manufactured and on the car parts and accessories being installed in the cars, adjust the pricing to suit the customer’s buying budgets and make extra efforts towards customer service.
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