Basis of buying decision while purchasing cars
25 September 2007While purchasing any type of car, the decisions are firmly based on brand perception. The features like reliability, durability and safety follow suit. The parts and accessories, body style, shape of the vehicle, billet grille, other body parts, interior and exterior accessories are also the major factors on which buyers base their purchase decisions.
The market is clearly divided in two segments one that buy luxury vehicles and other that look for cost effective non luxury cars.
Luxury car buyers are keep on the comfort and diving performance of the cars they would buy where as on the other hand non luxury car buyers look for fuel efficiency, reliability, safety and durability of the car forms the bases of the purchase decision.
In luxury line up of cars Mercedes, BMW, Cadillac etc are mostly liked by the purchasers. But when it comes to economy or cost effectiveness then Toyota, Honda, Nissan top the list. These Japanese cars have established themselves by providing fuel efficient high performance car parts. Comfortable drive along with high quality interior and exterior accessories.
Commonly, both, the buyers of luxury vehicles and non luxury vehicles consider SAFETY to be a very important factor. As such cars that provide excellent safety parts and accessories are most liked by the buyers of the cars.
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