Shopping for cars – What are you looking for?
2 August 2007Shoppers of cars, these days are looking for many new features. They seemed too obsessed with luxury features, reliable car parts and accessories, durability, fuel efficiency, storage space, driving comfort, navigation systems, and safety features. All of these have been repeated advertised by the auto makers to push the sales of their products.
It is very interesting to note that the auto market is clearly divided into two segments. One segment is of the affluent people who like to drive a comfortable luxury vehicle and the other segment of cash conscious people who own non-luxury vehicles.
With the high rising prices of fuel the automakers have turned their heads towards development and induction of fuel efficient technology, hybrid cars, bio diesel fuel etc. All of these activities have, on one hand been appreciated by the auto market and car enthusiasts flung to buy fuel efficient cars but on the other the luxury car buyers remained unmoved. There main concern still seems to be luxury, style, driving comfort and brand consciousness.
Cadillac, Mercedes and Hummer take the first slot in the luxury car sections but when it comes to affordable priced cars Toyota and Honda top the list.
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