Car Marketing Moves
22 February 2007Get gift of a guitar with your car! WOW. For some it’s attractive and interesting move to market cars.
Volkswagen announced free gift of a guitar to the buyers of Volkswagen cars. These cars include 2007 New Beetle, New Beetle convertible, Rabbit, GTI, Jetta - Jetta GLI. These guitars will be marked with the vehicle’s VIN number and the color of the instrument will match with the car.
Reputation of Volkswagen for marketing good breed of cars is not a secret. Yet once again the automaker is producing limited quantity of special edition cars to offer to the market.
For instance Volkswagen will produce approximately 1200 units each of GTI hatchback and GLI, 3000 cars of Triple White New Beetle. The Wolfsburg Limited edition will come in 5 different colors.
Each car will be equipped with car parts, car accessories to give optimum performance. The cars exterior accessories and performance parts like sun roofs for Wolfsburg Limited Edition Jetta, GTI and GLI sedan and heated leather seats and 18” wheels for GTI and GLI.
Triple White New Beetle comes with body parts like convertible roof and completely white interior car accessories.
Volkswagen does have a history of being successful with special edition vehicles in the past too.
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